In a fractured media environment, a company must develop and communicate compelling stories that deliver an effective corporate narrative to multiple stakeholders. ASARA Consultancy works with clients to create and disseminate information that supports a company’s messaging, brings business messages to life, demystifies complex business operations or situations and reflects clearly defined goals. We believe a company’s self-published content should:

– Define a company’s story when the media ignores it, reports information incorrectly or is overly critical

– Seed new third-party coverage by educating traditional and social media outlets on previously unnoticed corporate accomplishments or viewpoints

– Lay the foundation for increasing the ratio of positive vs. negative stories online, as search engine results will have an increased likelihood of finding new content over time

– Provide an essential digital infrastructure that can be leveraged rapidly during a media crisis or can support business-critical announcements.

ASARA Consultancy executes content development strategies by:

– Developing captivating content in a variety of written and multimedia forms

– Distributing information using an integrated digital approach that utilizes websites and social media outlets in a holistic publishing ecosystem

– Creating an editorial calendar for a sustained campaign of strategic content

– Using measurement tools to hone content for maximum impact, demonstrate audience size and growth and gauge association with key themes in other online channels and stories