Success Stories

ASARA Consultancy Service piloted its first Business Incubation program in 2017 and successfully finished with 24 trained and 10+ established startups. The program started on August 2017 with announcing the application form to interested applicants. Although it was the first Business Incubation program in Afghanistan; but still ASARA received 74 applications.

The applicants had to pass an interview where they had to defend their filled forms and where the selection panel was selecting the applicants based on their selected criteria. Idea, feasibility of the idea and English language skills of the applicants were the most three important points of the selecting criteria. After evaluation and interviewing phase, 30 applicants were selected to join the program. They are not applicants anymore; they are called


ASARAs’ consultants and business experts designed and developed a professional curriculum based on current context of Afghanistan and considering the current business and managing market circumstances. Entrepreneurship, Business, Communication, Branding and Finance were the topics of the curriculum. ASARA Consultancy Service assigned its expert and experienced trainers with more than a decade experience in their relevant fields.

Beside delivering the training according to the prepared curriculum, ASARA provided subsidized co-working space to the entrepreneurs to work on their given assignments by trainer during the training. Wi-Fi, Refreshment, Meeting rooms, Stationary and Printing facility were the services ASARA provided to entrepreneurs without any charges.

An expert and experienced team of coaches and mentors was available to entrepreneurs during the working days. The mentors and coaches was assisting in developing, revising and proofreading the assignments.

ASARA was inviting experienced and market active business owners in incubation program to inspire and motivate the entrepreneurs with their speeches. We had 5 sessions of motivational speaking during the incubation program. The speakers were motivating the entrepreneurs by expressing their experiences, good and bad moments of their business journey. We wanted the entrepreneurs to not give up in their business life.

Learning journeys to established organizations was the other approach where ASARA familiarized the entrepreneurs with business process and showed them how the business works in professional and well known organizations.

What was the outcome after 4 months of Business Incubation Program?

  • 30 Entrepreneurs trained
  • 24 Successfully graduated
  • 10 + Registered with MoCC
  • Full Branding Package
  • Developed Business Plan
  • Developed Marketing Plan
  • Developed Investment Plan
  • Ready Booths
  • Published idea pitches videos on YouTube